The safest trend destinations in 2025

The safest trend destinations in 2025

6 January 2025

Travel in 2025 is shaping up to be a whole new experience, with the safety and well-being of travellers at the heart of the agenda. After several years marked by global challenges, travellers are more aware of the importance of choosing destinations that combine tourist appeal and safety. So let's explore the most promising destinations for 2025, while analysing the safety criteria that make them particularly attractive this year.

1. Safety criteria: how do you choose a destination in 2025 ?

Before exploring specific destinations, it is essential to understand what makes a destination ‘safe’ in 2025. Safety criteria go beyond mere political stability. In 2025, they include :

• Health stability : safety protocols linked to public health, such as health checks, the availability of vaccines, and modern medical infrastructures.
• Personal safety : crime rates, the presence of trained police and the quality of emergency services.
• Adaptability to crises : the resilience of tourism infrastructures to natural disasters, pandemics and other global crises.
• Access to information and assistance : real-time warning systems and government transparency on security measures.

2. Must-see destinations in 2025 : a focus on safety

In 2025, a number of holiday destinations will stand out not only for their tourist appeal, but also for their ability to provide safe environments for travellers.

Here's an overview :

Japan : a model of public safety and health. Japan remains a leading destination, thanks in large part to its political stability and state-of-the-art health system. With a solid health infrastructure and strict measures in place in the event of a crisis, Japan is a preferred choice for safety-conscious travellers.

The Nordic countries, such as Sweden, Norway and Denmark, offer the perfect combination of breathtaking scenery and safety. These destinations regularly rank among the best in terms of quality of life, with a low crime rate, robust social protection and an excellent health system.

Iceland. : unspoilt nature and a modern safety infrastructure. Iceland continues to be the place of choice for those seeking a unique experience in the wilderness, while benefiting from optimum safety conditions. Its exemplary management of safety and the environment makes Iceland a particularly attractive destination for adventure travellers.

3. Emerging destinations with enhanced security

The travel trends of 2025 are not just for established destinations. Some emerging destinations have put in place particularly robust security infrastructures to attract travellers while guaranteeing them a safe experience :

New Zealand : between safety and adventure Known for its breathtaking landscapes, New Zealand invests heavily in safety initiatives for its visitors. Its disaster management policies and the quality of its emergency services make it an ideal safety destination for adventure travellers.

Portugal : a safe climate for European travellers Portugal is enjoying a boom in European travel, and for good reason: a safe environment, a proactive health policy and modern tourist infrastructure. It's an ideal destination for families and safety-conscious travellers.

Dubai : security as a top priority Dubai continues to position itself as a leading destination, thanks in large part to its stringent security system and investment in modern infrastructure. The country has made the safety of its visitors a priority, making it an attractive destination for business travellers and holidaymakers alike.

Find the complete list of the safest destinations to travel to drawn up by Berkshire Hathaway Travel Protection.

4. The importance of proactive security : the role of governments and private players

Governments and private companies play a key role in destination security. Innovations such as real-time security applications, traveller information centres and international collaboration are helping to ensure a safer travel experience.

5. Mass tourism

While some destinations stand out for their safety and attractiveness, it is crucial to remain alert to another major issue: mass tourism. In 2025, places like Venice, Bali and Barcelona will still be suffering from overcrowding, which is impacting not only the experience of travellers, but also local ecosystems and the quality of life of local people.

To avoid this, find out when the tourist season is low, opt for alternative or lesser-known destinations, and behave in a way that respects local communities. Travelling with a conscience not only helps to preserve these emblematic places, but also encourages sustainable, more balanced tourism.